Nokia Life Tools take off in India

Here's a fine example of how meaningful services do not always need to be the latest hi-tech. Nokia Life Tools is a device and service bundle for rural India, and works even on the most low-cost devices because it's based on SMS. The service has a graphical user interface so the user does not need to send any messages, instead the sms's work in the background.

The service is first available on Nokia 2330 and Nokia 2323 S40 devices. The most appealing feature - in my opinion - is the Agriculture service which allows farmers to check  information on seeds, fertilizers and pesticides, market prices, and weather. This is a tremendous help for people who previously had to rely on word of mouth, or newspapers that potentially could be days or weeks old.

Another nice feature is the Education service. This service is most beneficial to teachers in remote villages. They can get help for themselves as well as for their students with English language learning, General Knowledge, Exam preparations and results, and career information and tips. Because the Life Tools service itself is available in 10 different languages (Marathi, Gujarati, Punjabi, Bengali, Kannada, Tamil, Malayalam, Telugu, Hindi, English), it is a valuable tool for basic English learning in rural areas.

Life Tools includes of course the traditional entertainment services like your horoscope, ringtones etc. And, being in India, real time cricket scores are naturally available.

Got interested? Read  more in the datasheet.


 

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  • 9/6/2009 5:34 PM Bulk sms wrote:
    Nokia Life Tools services use an icon-based, graphically rich user interface that comes complete with tables and which can display information simultaneously in two languages. Behind this rich interface, SMS is used to deliver the critical information to ensure that this service works wherever a mobile phone works, without the hassle of additional settings or the need for GPRS coverage.
    Reply to this
  • 9/6/2009 10:23 PM Petra wrote:
    Hi Bulk SMS.

    I recently heard Nokia exec Mary McDowell speak in the Nokia World event about Life Tools (see my entry today). They also showed some nice videos on how Life Tools is being used in India.

    Perhaps these videos are helpful in your business. Best of success with your company.
    Reply to this
  • 1/13/2010 7:43 AM Auditing Tools wrote:
    i willread time to time that......
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  • 1/25/2010 7:41 PM adult funny game wrote:
    Another nice feature is the Education service. This service is most beneficial to teachers in remote villages. They can get help for themselves as well as for their students with English language learning
    Reply to this
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  • 2/1/2010 9:33 AM forums de casinos en ligne wrote:
    Thanks nokia, for having a great Corporate social responsibility (CSR) not only in your home country but also in lots of POOR country. This could be another more reason for me to choose nokia phone over other brand. Nokia did help connecting people. Not just rich people, but also a poor one.
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    the most low-cost devices because it's based on SMS. The service has a graphical user interface so the user does not need to send any messages, instead the sms's work in the background.
    Reply to this
  • 2/26/2010 12:07 PM low back pain wrote:
    Mary McDowell speak in the Nokia World event about Life Tools (see my entry today). They also showed some nice videos on how Life Tools is being used in India.
    Reply to this
  • 3/11/2010 8:41 AM Home Appliances wrote:
    That's so nice! I'm glad to see that companies think of other markets than the Western urban one. I'm sure this will come in handy in so many rural Indian communities, connecting them with the world and with each other. India is the underestimated powerhouse of the world, watch when they decide to take over the world markets, oh boy!
    Reply to this
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  • 3/21/2010 3:42 PM easy saver program wrote:
    Nokia has always offered cheap and easy to use services. These characteristics are just great for rural India because it allows farmers to connect with the vital information they need.
    Reply to this
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    Why didn’t I find this post earlier? Keep up the good work!
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  • 3/25/2010 10:34 AM Los Angeles SEO wrote:
    because it's based on SMS. The service has a graphical user interface so the user does not need to send any messages, instead the sms's work in the background.
    Reply to this
  • 3/26/2010 4:27 PM Vinyl banners wrote:
    Communication means opportunities and development and India is in need of both especially in the rural environment witch is very poor. Nokia always had great products and services and it didn't fail to deliver this time around.
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    Good post, but have you thought about Nokia Life Tools take off in India before?
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