Web 2.0 tools put into company use
The McKinsey quarterly newsletter brought their top ten articles from Q1 into my inbox. Number one is an article on web 2.0 tools, and how they are being adopted by smart companies. Social collaboration and utilising user based improvement ideas are replacing old acronyms like ERP (Enterprise Resource Planning, CRM (Customer Relationship Management), and SCM (Supply Chain Management) in corporate productivity development.
The article lists six ways for companies to make web 2.0 tools work:
1. The transformation to a bottom-up culture needs help from the top
2. The best uses come from users—but they require help to scale
3. What’s in the workflow is what gets used
4. Appeal to the participants’ egos and needs—not just their wallets
5. The right solution comes from the right participants.
6. Balance the top-down and self-management of risk
I could add a seventh one: If you want your workers to use the tools, make sure the tools are usable. If you didn't guess already, a related experience from today. My employer is quite innovative company when it comes to using web 2.0 tools. I was invited to a meeting in Secondlife (yes we know it's passé but what to do when you have all those islands there....) and tried to create a Secondlife avatar for myself (yes I'm so hip that I knew it would become passé so I never created one before). After registering, Secondlife said that they only accept a limited number of registration from one family. The "family" was referring to my Nokia IP address. Sweet! I wonder how many family members can register from one IP address? 4? 6? Those lucky first 4 employees from Nokia that could create their avatars.
But let's not get too pessimistic about corporates using web 2.0 tools. From the McKinsey article: "Research by our colleagues shows how differences in collaboration are correlated with large differences in corporate performance. Our most recent Web 2.0 survey demonstrates that despite early frustrations, a growing number of companies remain committed to capturing the collaborative benefits of Web 2.0. Since we first polled global executives two years ago, the adoption of these tools has continued. Spending on them is now a relatively modest $1 billion, but the level of investment is expected to grow by more than 15 percent annually over the next five years, despite the current recession."
So let's see, maybe Secondlife will also allow larger families to create avatars.
PS. Second try: I was able to create a profile - Petra Easterling is the name, how convenient. Then when trying to log in, another very polite message from Secondlife: "Unable to connect to SecondLife. Despite our best efforts, something unexpected has gone wrong". Unexpected? Not by me.
The article lists six ways for companies to make web 2.0 tools work:
1. The transformation to a bottom-up culture needs help from the top
2. The best uses come from users—but they require help to scale
3. What’s in the workflow is what gets used
4. Appeal to the participants’ egos and needs—not just their wallets
5. The right solution comes from the right participants.
6. Balance the top-down and self-management of risk
I could add a seventh one: If you want your workers to use the tools, make sure the tools are usable. If you didn't guess already, a related experience from today. My employer is quite innovative company when it comes to using web 2.0 tools. I was invited to a meeting in Secondlife (yes we know it's passé but what to do when you have all those islands there....) and tried to create a Secondlife avatar for myself (yes I'm so hip that I knew it would become passé so I never created one before). After registering, Secondlife said that they only accept a limited number of registration from one family. The "family" was referring to my Nokia IP address. Sweet! I wonder how many family members can register from one IP address? 4? 6? Those lucky first 4 employees from Nokia that could create their avatars.
But let's not get too pessimistic about corporates using web 2.0 tools. From the McKinsey article: "Research by our colleagues shows how differences in collaboration are correlated with large differences in corporate performance. Our most recent Web 2.0 survey demonstrates that despite early frustrations, a growing number of companies remain committed to capturing the collaborative benefits of Web 2.0. Since we first polled global executives two years ago, the adoption of these tools has continued. Spending on them is now a relatively modest $1 billion, but the level of investment is expected to grow by more than 15 percent annually over the next five years, despite the current recession."
So let's see, maybe Secondlife will also allow larger families to create avatars.
PS. Second try: I was able to create a profile - Petra Easterling is the name, how convenient. Then when trying to log in, another very polite message from Secondlife: "Unable to connect to SecondLife. Despite our best efforts, something unexpected has gone wrong". Unexpected? Not by me.
Posted by Petra S at 4/14/2009 7:10 PM 
Categories: Phones'n'Stuff
Tags: Nokia Innovation Mobile technology
Categories: Phones'n'Stuff
Tags: Nokia Innovation Mobile technology
Every experience is a paradox in that it means to be absolute, and yet is relative; in that it somehow always goes beyond itself and yet never escapes itself.
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