Does mobile phone improve equality?
This is a question to be answered by Laura Stark, a professor in the Jyväskylä University, Finland. (link in Finnish). She has received 450,000 euros for a four year research project that wil take her to Camroon, Kenya, Tansania, South-Africa, Ghana, Bangladesh and India.
This is a topic that I have studied a bit myself with our nanovalo project. I interviewed close to 100 people from Cameroon, Finland, and elsewhere in Europe. The results are still to be published *), but I have a strong feeling that having a mobile phone in the family in developing countries is bringing a lot of good to the women. The benefits are many:
- better access to healthcare, information on AIDS etc
- better access to education, internet enabling new study methods
- keeping in touch with family members abroad (often more valued by mothers)
- daughter to be able to keep contact to family while away working
- mobile enabled microloans have made women into entrepreneurs
Let's hope we don't need to wait for four years to hear from Laura again.
*) I handed in the paper to Helsinki University of Technology in July 2009. It was not accepted as a strategy paper (as it reads on the front page now), but the professor proposed it to be modified into a marketing paper instead. In the process of re-writing it from marketing point-of-view, I thought it may be useful for someone to make the original paper available here.
Hiding in plain daylight
This is a topic that I have studied a bit myself with our nanovalo project. I interviewed close to 100 people from Cameroon, Finland, and elsewhere in Europe. The results are still to be published *), but I have a strong feeling that having a mobile phone in the family in developing countries is bringing a lot of good to the women. The benefits are many:
- better access to healthcare, information on AIDS etc
- better access to education, internet enabling new study methods
- keeping in touch with family members abroad (often more valued by mothers)
- daughter to be able to keep contact to family while away working
- mobile enabled microloans have made women into entrepreneurs
Let's hope we don't need to wait for four years to hear from Laura again.
*) I handed in the paper to Helsinki University of Technology in July 2009. It was not accepted as a strategy paper (as it reads on the front page now), but the professor proposed it to be modified into a marketing paper instead. In the process of re-writing it from marketing point-of-view, I thought it may be useful for someone to make the original paper available here.
Hiding in plain daylight



I have a strong feeling that having a mobile phone in the family in developing countries is bringing a lot of good to the women. The benefits are many:
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You made some good points there.I did a search on the topic and found most people will agree with your blog.Thanks
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Mobile technology has the ability to change the way we communicate, but its effects are not evenly distributed. In societies that are divided by social and gender roles, women, especially rural women, are often left out. Gender disparity in society is often echoed in mobile usage; while technology allows some women greater social and economic freedom, in other cases, it simply upholds previously held social constructs...
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made some good points there.I did a search on the topic and found most people will agree with your blog.Thanks
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Mobile phones may or may not improve equality but they sure do improve our lives. They can get us out of a lot of problems and open up a lot of great marketing opportunities.
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Mobile phones may or may not improve equality. But they certainly bring a lot of benefits to those who have access to them. Communication is very important these days and everybody can stay in touch with the world events or latest marketing trend via the internet.
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the paper to Helsinki University of Technology in July 2009. It was not accepted as a strategy paper (as it reads on the front page now),
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I absolutely agree with this article, I like the benefits mentioned above.
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Let's cross our fingers and hope those programs will achieve their final goals. I.e. make Africa safer place to live...
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As you mentioned some of the major benefits here I can't understand why they pay such a big amount of money to Laura for conducting the research which has no value in its outcomes.:
better access to healthcare, information on AIDS etc
- better access to education, internet enabling new study methods
- keeping in touch with family members abroad (often more valued by mothers)
- daughter to be able to keep contact to family while away working
- mobile enabled microloans have made women into entrepreneurs
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As you mentioned some of the major benefits here I can't understand why they pay such a big amount of money to Laura for conducting the research which has no value in its outcomes.
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Thanks for useful information.
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Yepp, all for Africa. Totally support you guys!!!
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hope those programs will achieve their final goals. I.e. make Africa safer place to live...
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Very informative post. Thanks for taking the time to share your view with us.
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