Mobile Brain Bank is evolving. The original story on how it got started is stored here, so I won't repeat it. The three main buckets that I envisioned back then remain:

- exhange of entrepreneurial ideas
- networking opportunity for job seekers and providers
- a think tank and problem solving community

Our events and online discussion groups are working well, reaching the goals of first and second objective. The online based problem solving idea is one that requires some funding, which we currently don't have. If you happen to have some spare cash to invest in this project, feel free to contact ;)

But the real news today is the facelift.






Our old visual mark was created in a hurry by a couple of non-professionals. The old logo idea was done by Petri Allekotte, and I made some tweaks and edited colors. The pressing need for a logo came from LinkedIn group profile: the tool forces you to upload a logo file, and we couldn't open a group without one. We've been looking for a designer for some time, and now we found one.

Thanks to Pasi Lehtinen, a MoBB activist from Oulu, Interactive Art Director and a Freelance designer, we have a full-blown facelift with a stylish logo mark, fonts and a visual theme.

Says Pasi: "I saw the huge potential in Mobile Brain Bank, but it wasn’t reflected in the visual identity. I wanted to change that. I wanted people tp see that there is something new and exciting going on and you should get involved. RIGHT NOW!  Mobile Brain Bank is all about getting connected.

Conversation is the key. The new logo speaks for itself. It wants you to speak, interact and exchange ideas.  Speak, and speak loud! A speech bubble logo is simple, but unique. It´s funny, but elegant. I hope it will create some additional conversation also :D

I have worked with corporate identities for over a decade. These projects range from huge multi-million technology brands to small one man art projects. Making new and fresh identities is an obsession to me. I love it, it´s hard but rewarding work.

Other parts of my work are on various fields of design from print blueprints to prototypes of mobile touch user interfaces. I just can´t sit and do nothing, I have to be on the move all the time.”

Pasi’s philosophy is not to advertise his work on the web, instead, he relies on good results bringing more work by itself. His own website, www.designsapiens.com, shows mostly his photography work which he is doing in between design projects.  Check out Pasi’s website for inspiring photos, or follow his crazy life on Twitter.