Printed phonebooks (!)

I received a printed phone catalog in the mail, and felt like I'd been thrown back some 10 years or so. Why, oh, why would anyone print hundreds of thousands of paper books, distribute them to people who will never open them, but load on their cars and hopefully bring to be recycle, and not to landfill.

The catalog weighed 1,684 kg. According to Conserveatree, which seems to be a reliable and much quoted source for these things, it takes 12 trees to make a ton of this quality paper. 12 divided by 1000, times 1,684 equals 0,020208. So, fifty of these books took down a tree. If 500,000 books were made, it equals ten thousand trees.

I will need to drive 21 km one way to reach the closes paper collection point. My Prius exhales 108 grams of CO2 per km, so 42 times 0,108 equals 4,536 kg of CO2. Four and a half kilos, people.

Helsinki region has some 1 million people, many of which are single households. They don't use printed phonebooks. They use their mobile. This doesn't make any sense. Since the company obviously knows everyones's phone numbers, why don't they send an SMS to everyone and ask to confirme with A or B if we want to receive the book or not.

What madness!



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