Best selling touch screen in Finland: Samsung's pink ribbon fighting breast cancer
You didn't see this one coming, did you. While us tech people think that people go crazy over this and that technological hype, purchase decisions are done by what really matters.
Samsung's pink ribbon campaign made their S5230 the best selling touch screen device in Finland at the end of 2009. During the campaign, Samsung sold over 20 000 pink ribbon devices (S5600 ja S5230). Five euros of each devices went directly to the Finnish Cancer Foundation, adding up to 110 000 euros.
To spell it out, if Samsung's pink ribbon phone was the best selling touch screen device over the 2009 Christmas holidays, it was selling more than iPhone, or any Nokia or Android touch screen phone. Something to think about. And if people were bying pink touch screen devices, they most likely were bought by women and for women. Something else to think about.
And to get this result with a phone that has probably the most difficult color, is quite amazing. To spell this one out, pink is NOT every girls favorite color.
Link to Samsung press release in Finnish.
Samsung's pink ribbon campaign made their S5230 the best selling touch screen device in Finland at the end of 2009. During the campaign, Samsung sold over 20 000 pink ribbon devices (S5600 ja S5230). Five euros of each devices went directly to the Finnish Cancer Foundation, adding up to 110 000 euros.
To spell it out, if Samsung's pink ribbon phone was the best selling touch screen device over the 2009 Christmas holidays, it was selling more than iPhone, or any Nokia or Android touch screen phone. Something to think about. And if people were bying pink touch screen devices, they most likely were bought by women and for women. Something else to think about.
And to get this result with a phone that has probably the most difficult color, is quite amazing. To spell this one out, pink is NOT every girls favorite color.
Link to Samsung press release in Finnish.
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This is very nice - charity mixed with something useful. Anyway, with every mobile-phone would work these toll free numbers, and to be able to take you business everywhere, right?
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The Samsung Pink Ribbon pop-up, inspired by magical gardens and Wonderland, will be located in The Atrium at Westfield London and will open at 3pm on the 15th of October with an invitation-only celebrity afternoon tea. From Friday the 16th until Sunday the 18th of October, the Samsung Pink Ribbon pop-up will be transformed in to a cafe, pledging and information centre for everyone to visit.
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I have this phone, what i can tell you it is great for usage.
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hey Its not 100% true.... there are small disadvantages... I can't receive a call through pressing the button in the headphone...
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Hey cool man...this phone is looking very great man...keep on posting such article...really a pink ribbon phone
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Samsung has also launched the special-edition N130 Netbook and S5230 Tocco Lite mobile phone to support Breakthrough Breast Cancer, the UK’s leading charity committed to fighting breast cancer through research, campaigning and education. Ten pounds from each product sold will be donated to the charity.
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This was a very successful marketing campaign combined with a humanitarian one. The thing is that it worked great and it's something the competition should better be thinking about.
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Breast cancer charities face a constant battle to increase awareness and raise sufficient funding. In 2008, Samsung donated $3 million to European breast cancer charities and announced a multi-million dollar five year pledge to further support the battle against breast cancer.
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I can't receive a call through pressing the button in the headphone...
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